Miami, FL 33131 - Brickell MF Submarket
1,081,420 SF Class B Apartments Condominium Built in 1967 Condominium for sale at $680,000 ($325.36/SF)
Convenient/ Off Brickell and SW 8th Street, Off Brickell Key, near Downtown Miami. Office Suite located off the Lobby Floor in the Four Ambassadors includes Reception Area, Conference Room, 4 Four Work Stations, 2 Executive Offices, Kitchen/ Break /Room
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Robert Finvarb, whose development company has two hotels about to open on Miami Beach, discusses the superheated hotel scene in Miami.
With two hotel construction projects coming in for a landing, developer Robert Finvarb was sounding confident during an interview earlier this month.
Construction of both properties — the Hyatt South Beach and AC Hotel Miami Beach, both set to open in April — was running on schedule, no easy task in a market flooded with renovation and new building projects in recent years.
“I pride myself on that,” said Finvarb, a Miami Beach native. “This is all we do.”
After graduating from law school and working for nine years as an attorney, including for South Florida developers, Finvarb founded real estate investment and development company Robert Finvarb Companies, where he is president and CEO.
In an interview at the company’s Courtyard by Marriott South Beach at 1530 Washington Ave., Finvarb talked about the popularity of the area for investors, the advantages of being a local surrounded by outside developers and the challenges of landing a project (not to mention two) on time.
Q. What led you to start your business here in 2002?
A. Just the familiarity of the area, and actually my dad and I collaborated on this project with my brother. It was an emerging area of South Beach. This Washington Avenue corridor was dark, dingy, dirty. And as we’ve seen in many other markets that we’ve developed, it became an economic engine for this little part of South Beach because it legitimizes it.
And one thing that developers have is a herd mentality of following those that pioneer certain areas. Look at Wynwood, look at Design District. And I’m not going to put this on par with what the Goldmans did in Wynwood or what Craig Robins did in Design District, but this was our little opportunity to gentrify this area. We’ve done the same thing in D.C., we’ve done the same thing in other markets where they’ve been urban emerging markets and we’ve put Marriott hotels in areas that people did not associate as a destination for business or leisure travel.
Q. And how have you seen, down here especially, development opportunities change since you started?
A. Dramatically. Actually, most of the projects that I started with on my own were outside of South Florida. So our company did the [Courtyard by Marriott] project over by Fort Lauderdale airport. Then we went to Northern Virginia, D.C., Arizona, New York. Then I came back. ...
It’s crazy, I’ve been through three cycles and we’ve been in business for 12 years. So we came in and I was able to grow my business quite aggressively because the capital markets were extremely active and didn’t really limit my ability as a new developer or as a neophyte in the market from procuring financing. And then my legal background saved me in a sense that I was conservatively leveraged on all these deals so we were able to go through the downturn without ever missing a beat. And we actually were able to capitalize on a couple of opportunities during the downturn. We picked up the [Courtyard by Marriott] hotel in Coconut Grove and we picked up a second one outside of Chicago in a suburban market. Basically that was an alternative strategy during the downturn because construction financing for new projects was nonexistent.
Over the last three and half years, we got back into the market from a construction and development perspective and either developed or are in the process of developing two hotels in New York and three down here, including [Residence Inn by Marriott in] Sunny Isles. [A fourth, the Springhill Suites by Marriott — Miami Airport East, opened about five year ago.]
Q. Have you found that the opportunities available to you are reduced because there’s a lot of competition?
A. Huge. Right now, I mean, in my mind, I’m not really pursuing any new opportunities down here. I think the market is at a level that’s unsustainable from a cost perspective for a new project. Between construction, the cost and acquisition of land — you’re basically competing with condo developers, and they can pay more than a hotel developer can.
I don’t feel that, for the product type that we are accustomed to developing, that it’s a sustainable model. We’re long-term holders, we don’t sell. So we have to be in at a price point that allows us to survive for a long period of time.
And inevitably in the hotel space, there’s ups and downs. The market basically moves in tandem with GDP. So right now ’15 is expected to be strong, ’16’s strong. Let’s see then what happens with a presidential election, oil prices, international travel. There’s so many variables that play into it.
Q. What are the hottest areas for developers now?
A. In South Florida, South Beach remains a crown jewel. There are barriers to entry, obviously, both naturally and imposed by local zoning regulations in terms of the preservation of the Art Deco District and historic buildings. Those aren’t going to change. What scares me is downtown, Brickell I think is getting overbuilt to levels that are not sustainable because you’re not able to drive rate in our business as aggressively on the west side of the [MacArthur] Causeway as you are here on the beach.
Q. Do you think there are pockets that are still kind of hidden gems, undiscovered?
A. I’m very curious to see what happens in Wynwood and Design District. From the retail perspective, restaurants, it’s not a hidden pocket. It’s unproven from the hotel side. Will Wynwood one day become SoHo? Or will it just remain sort of a weekend destination, but not necessarily the kind of place you want to sleep, spend the night? So those are questions that we continue to ask ourselves. And the thing with hotels is: Being a pioneer is extremely risky. You could hemorrhage money with a hotel. If you build it and they don’t come, you’re screwed.
We have a hotel by the medical district, it’s a Marriott Springhill Suites. It does relatively well, but from a rate perspective, it’s dramatically lower to the point where by today’s dollar, it’s an unsustainable business model. So that’s why I’m hesitant to develop something on the west side. Because there’s no differentiating point between what you’re paying for construction on Miami Beach and the west side of the causeway. But your rates are dramatically different.
Q. What’s in your sights moving forward?
A. We’ve got a full plate. We’re not publicly traded, we’re not institutionally backed. It’s all private equity. [We’re] patient, so we’ve got plenty on our plate and if we develop and just continue to hold and operate and manage and extract value out of these assets, we’re fine waiting for the next opportunity. But we’re not going to chase an opportunity just to be active.
Q. What advantages do you think being a longtime local developer give you here?
A. I’ve seen it. When I go into markets like D.C. or Arizona, there’s just knowledge that you’re trying to gain from experts and locals that is still going to be second- or third-hand. Whereas here, I’ve lived it. I know where my wife and I want to go for dinner on a Saturday night that’s edgy versus more established and exciting, where we want friends of ours that are visiting to be staying. I don’t need a feasibility study to tell me how an opportunity is going to perform down here.
Q. So you’ve got these two hotels getting ready to open right around the same time. Why did you want to do those two things so close to each other, and how much sleep are you getting?
A. Not a lot of sleep, but I feel that the window of opportunity to develop the product type that I’m accustomed to developing, that three-and-a-half to four-star product, was closing. So we decided to dive in with both feet and assembled two fantastic teams and actually bolstered our team in house.
Q. I don’t think there’s a Hyatt in Miami Beach, right? And AC by Marriott?
A. First Hyatt in Miami Beach and the first ground-up AC by Marriott in the United States. So they’re pioneering.
Q. And how did you land those deals?
A. This is all I do, so I knew that Hyatt’s one of the leading brands in the world. Not having a presence in one of the most dynamic destinations screamed opportunity to me. It’s actually my first non-Marriott branded hotel, so when we presented them with the opportunity, they were extremely excited combined with our track record for executing developments. And I think it’ll play extremely well with the market, with the surrounding area. The Loews, it really complements the hotel product within that 16th and 17th and Collins corridor, which really is the most established hotel corridor in Miami Beach.
A. As far as the AC’s concerned, I’ve had a relationship with Marriott for 12 years. My family, we’re Hispanic, so it’s a brand that originated in Spain. And Marriott sort of involved me with its acquisition of the brand at a very, very early stage because I am bilingual, I’m a great ambassador from the developer side for the product. And the product obviously doesn’t play batter in any market than Miami because of the Latin and European influence.
Q. You’re right on deadline with both of them — how hard is that to do here?
A. Very. Especially now with so many construction projects on the condo side going on. The condo developers are extremely anxious to get completed and delivered. Nobody wants to get caught without a chair when the music stops. ... They’re heavily incentivizing subcontractors and their contractors to finish on time. So there’s a tremendous strain on resources. For me, I exhaled once the windows were on our buildings, frankly speaking.
Q. You mentioned knowing where you want your friends to stay and where you and your wife want to have dinner, so I’m curious: What’s the go-to dinner place these days?
A. The Edition: Matador Room and the Market. The Edition, in my opinion, from a five-star perspective, hit it out of the park. I don’t think anybody touches them now in the market.
MIAMI, FL (Oct. 22, 2015)
— When major developers need to find a prime piece of property in Miami's urban core, they turn to the Farah Group of Companies.
In the latest example of Farah Group's real estate dealmaking prowess, the company produced a rare acquisition opportunity near Downtown Miami for developer Michael Simkins. CEO Emile “Ur-Cousin” Farah and USA Lending Realty Vice President Zena Bardawell and Sales and Marketing Director Jean Kelly teamed up to arrange the sale of an Overtown apartment site to Simkins, who plans to develop the Miami Innovation Tower and eight additional buildings in the neighborhood.
“With so much development and investment activity occurring in and around Downtown Miami, it has become extremely difficult to find sites in the area,” Farah said. “That's where we come in. We have a 35-year track record of producing results for real estate clients when others cannot.”
USA Lending is owned and operated by Farah Group, which recently opened a new corporate headquarters at Synergy Workspaces in Downtown Miami's One Biscayne Tower. The company is hosting a special event to celebrate its new headquarters on Nov. 12.
In the Overtown deal, the Farah team facilitated the all-cash, $2 million sale of two apartment buildings totaling 28 units and three commercial units at 1117 NW Third Ave. and 220 NW 11th Terrace to Simkins. The site is located just west of Downtown Miami and the future All Aboard Florida station.
As part of the transaction, Farah worked out a deal with Simkins to allow existing tenants to remain at the apartment buildings in the short-term while the developer finalizes project plans for his Overtown portfolio. That was one of several obstacles Farah had to overcome to complete the sale. Other potential buyers could not obtain financing, so Farah had to find an all-cash buyer.
Farah Group specializes in complex transactions. Last summer, Farah brokered the $17 million sale of 18 acres in North Miami Beach known as Biscayne Village. The land was previously used by a gas distributor and designated as a brownfield site. Farah successfully educated the buyer about the future development potential of the site.
Shortly after completing the North Miami Beach deal, Farah, Bardawell and Kelly arranged the $6 million sale of a West Brickell hotel development property to Venezuelan developer William Hammani.
“In deals like these, our role goes beyond bringing a seller and buyer together,” Farah said. “We help our clients create a long-term vision for a site and assist them in carrying out that vision.”
To learn more about Farah Group's current real estate investment opportunities, visit "http://www.farahreacquisitions.com/".
About The Farah Group of Companies
Led by Emile “Ur-Cousin” Farah, The Farah Group of Companies specializes in all types of real estate transactions in Miami and beyond. Farah Group is often hired to facilitate complex deals involving a variety of distressed assets, including commercial bank-owned properties, short sales and bank notes. Headquartered at Synergy Workspaces in Downtown Miami's One Biscayne Tower, Farah Group has direct contact with bank asset managers throughout the world. That gives the company access to all property types, including multifamily communities, shopping centers, warehouses and developable land.
About Emile “Ur-Cousin” Farah
Emile “Ur-Cousin” Farah has been CEO of The Farah Group of Companies for more than 35 years. During that time, Farah has successfully completed the sale of a variety of real estate portfolios and rehabilitated thousands of square feet within buildings. Originally from Jerusalem, Farah is also a renowned philanthropist and community leader. He formed the Naim and Marie Foundation in honor of his parents. The foundation helps raise money for causes supporting the construction of new schools, orphanages and medical centers in areas like the Middle East. Farah has also been recognized for donating to the American Cancer Society and organizations supporting Autism awareness.
Farah is also the The World Ambassador ,. In that role, he travels around the world to encourage the exchange of culture, research and business between Cities worldwide.
The president of the Municipal Council of Beirut, Lebanon for Emile Farah Ur-Cousin the ambassador of Miami, Florida for organizing the successful Wadih al Safi Musical event in February 2015
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Tomas Regalado the Mayor of the City of Miami Send a message to Emile Farah "Ur-Cousin" recognition of his work as an ambassador for the city of Miami
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